On parle beaucoup de « Marketing mobile » mais que recouvre exactement cette expression ? Avec les développements de l’Internet mobile et la forte croissance de l’équipement en Smartphones le téléphone mobile est devenu le levier de communication.
SMS marketing campaigns are the most cost-effective way to increase your sales, build customer loyalty, conquer new markets and give your brand a dynamic and innovative image that will set you apart from your competitors.
SMS campaigns that are well received because they are personalised
Today, to be successful in a marketing campaign, it is necessary to address customers as individuals by applying segmentation and targeting techniques. SMS is customizable: name, age and gender are all criteria that can be adapted to each recipient. SMS enables a unique relationship to be established with each consumer.
If you remind your customers that it's time to have their car serviced for 20,000 km, they'll thank you and stay loyal to you afterwards.
Advantages of mobile marketing
The Mobile Market has undergone a real revolution in recent years, that of the Smartphone, which transforms the mobile phone into a multimedia platform and puts voice traffic (calls) far behind data traffic (SMS, MMS, Internet).
Affordable, simple, targeted, customizable, differentiating and effective, the advantages of SMS marketing are numerous. A study carried out on SMS marketing has shown that 80% des mobinautes sont intéressés par la réception de SMS commerciauxThe information provided by the customers is only valid for 72% of them if they provide useful information (availability of an item, delivery date, etc.). They are still 40% to accept the reception of commercial SMS and even 10% ready to pay to receive SMS from their community (associations, clubs...).